VP of Marketing and Communications
Company: Network Health
Posted on: November 16, 2023
Description Network Health's success is rooted in its mission to
create healthy and strong Wisconsin communities. It drives the
decisions we make, including the people we choose to join our
growing team. Network Health is seeking a Vice President of
Marketing and Communications. This individual provides
executive-level leadership for Network Health's strategy and all
marketing activities. This includes strategic planning and market
research, brand management, marketing, lead generation and
They are responsible for leading the development and execution of
Network Health's strategic planning to meet customer demands,
organizational objectives, and regulatory requirements. This
individual collaborates closely with the leadership team to ensure
that strategic tactics are implemented, tracked, and adapted to
support Network Health's corporate goals, market position and
The vice president of marketing and strategy ensures all media,
advertising, digital platforms and marketing plans, operations,
policies, procedures, and distribution channels support the brand
position. The individual also represents the marketing department
at an executive leadership level and manages a multi-million-dollar
- Oversees the development and monitors the execution of Network
Health's strategic planning, while engaging leadership and teams
from multiple business units to implement tactics, monitor plan
performance and achieve objectives.
- Gathers market research to assess information on market
demographics, customer needs, competitor products and other market
intelligence to identify trends and guide recommendations for new
products and/or modifications to existing products.
- Actively participates in product development/enhancements,
organizes marketing efforts for product launch, develops
promotional plans, analyzes marketing campaign performance and
conducts competitive market analysis.
- Serves as a key member of the executive team, facilitating
strategic planning sessions and sharing ongoing market research to
guide corporate strategic planning. Prepares market research
reports for executive use in plan development.
- Oversees brand management, development and execution of the
Network Health brand. Measures and adjusts attributes of the brand
position according to market and consumer needs, managing
constituents' brand experience to assure alignment with the brand
position and attributes.
- Manages or develops strategic plans in support of market and
profitability objectives, while overseeing all communications
related to the strategic plan for Board review and employee
- Develops annual marketing plans and budget, employing all
appropriate media and including metrics and success criteria.
Includes monitoring national and local market trends and
incorporating those trends into Network Health strategies.
- Responsible for and ensures all marketing and communications
campaigns, advertising, digital platforms, sales promotions and
processes support the brand promise, drive customer loyalty and
increase product demand across Network Health's Medicare, group and
individual market segments.
- Leads Network Health's advertising efforts in support of
strategic goals and maintains relationships with outside agencies
- Responsible for direct marketing and lead generation in
accordance with regulatory guidelines.
- Leads and supervises marketing team, hiring and developing
staff, fostering an environment of teamwork and managing
- Other duties as assigned
- Bachelor's degree in marketing, business administration,
communications or related field
- 10 years of related experience, demonstrating success in
strategic planning and research, project management, marketing
campaign development and execution and lead generation, preferably
in a health plan environment
- 7 years of leadership experience
Network Health is an Equal Opportunity Employer. We encourage
applications from all backgrounds, communities and industries, and
are committed to having a team that is made up of diverse skills,
experiences and abilities. We are committed to equality and
diversity within Network Health.
*WARNING: Please beware of phishing scams that promote work-at-home
opportunities and which may also pose as legitimate companies.
Please be advised that Network Health recruiter will never ask you
for a credit card, send you a check, or ask you for any type of
payment as part of consideration for a role with our company. All
of our positions require that you first complete an online
Keywords: Network Health, Appleton , VP of Marketing and Communications, Executive , Menasha, Wisconsin
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