Market Segment Manager
Posted on: January 10, 2022
The Market Segment Manager, will play a key role understanding
customer needs, derived through welding market segmentation
strategies. They will be part of the business development team that
will include both process and product development resources, as
well as marketing personnel who will identify and research key
market segments. This individual will be responsible for the
overall vision and strategy for a specific welding market segment
that will show growth in the future based on market trends and
end-user needs developed through a deep understanding of the
end-user's business. This person will work closely with relevant
sales management and key account managers that are interfacing with
accounts in the segment as well as work closely with other business
units that have applicable value propositions in the assigned
segments. This person will also play a key role in solution
development and search adjacent markets for similar needs.
Develop a deep understanding and overall vision and strategy for a
Utilize primary and secondary research on end-users, industries,
and new markets.
Perform and direct market research to define segments, assess
segment size, identify top accounts, and pinpoint growth
Develop a deep understanding of the end-user's business and their
unmet needs including elements that will inform a go to market
strategy and the discover and create phases of the CBI tollgate
Coordinate and direct problem definitions, surveys, interviews, and
communication as appropriate.
Validate segment strategic fit.
Bachelor's degree required; Master of Business Administration
Minimum 5 years customer experience in a product based, business to
Strong business acumen.
Proven ability to analyze current business issues, end-user needs
and formulate market segmentation strategies.
Ability to build relationships among employees, distributors, and
Strong primary and secondary research knowledge and
Must have proven ability to perform and direct both qualitative and
Excellent analytical skills to dissect and react to research.
Must be a team player with a positive attitude, highly motivated
and solid decision-making abilities.
Well organized, self-starter with the willingness to grow and
Strong oral and written communication skills.
Must possess good presentation skills.
30% travel required.
ITW Welding is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
disability, or protected Veteran status.
If you are a qualified individual with a Disability and need
assistance applying for this job, please send an email to the
following address: firstname.lastname@example.org.
Keywords: ITW, Appleton , Market Segment Manager, Executive , Appleton, Wisconsin
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