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Market Segment Manager

Company: ITW
Location: Appleton
Posted on: January 10, 2022

Job Description:

Job Description

The Market Segment Manager, will play a key role understanding customer needs, derived through welding market segmentation strategies. They will be part of the business development team that will include both process and product development resources, as well as marketing personnel who will identify and research key market segments. This individual will be responsible for the overall vision and strategy for a specific welding market segment that will show growth in the future based on market trends and end-user needs developed through a deep understanding of the end-user's business. This person will work closely with relevant sales management and key account managers that are interfacing with accounts in the segment as well as work closely with other business units that have applicable value propositions in the assigned segments. This person will also play a key role in solution development and search adjacent markets for similar needs.

Essential Functions
Develop a deep understanding and overall vision and strategy for a specific segment.
Utilize primary and secondary research on end-users, industries, and new markets.
Perform and direct market research to define segments, assess segment size, identify top accounts, and pinpoint growth potential.
Develop a deep understanding of the end-user's business and their unmet needs including elements that will inform a go to market strategy and the discover and create phases of the CBI tollgate process.
Coordinate and direct problem definitions, surveys, interviews, and communication as appropriate.
Validate segment strategic fit.

Bachelor's degree required; Master of Business Administration preferred.
Minimum 5 years customer experience in a product based, business to business environment.
Strong business acumen.
Proven ability to analyze current business issues, end-user needs and formulate market segmentation strategies.
Ability to build relationships among employees, distributors, and key end-users.
Strong primary and secondary research knowledge and capabilities.
Must have proven ability to perform and direct both qualitative and quantitative research.
Excellent analytical skills to dissect and react to research.
Must be a team player with a positive attitude, highly motivated and solid decision-making abilities.
Well organized, self-starter with the willingness to grow and learn.
Strong oral and written communication skills.
Must possess good presentation skills.
30% travel required.

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.

If you are a qualified individual with a Disability and need assistance applying for this job, please send an email to the following address:

Keywords: ITW, Appleton , Market Segment Manager, Executive , Appleton, Wisconsin

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