Search & Personalization Editor
Company: Sentry
Location: Stevens Point
Posted on: April 18, 2024
Job Description:
The Search & Personalization Editor is responsible for the
creation of data-driven, authoritative content to support business
objectives for Sentry brands. This role will oversee search engine
optimization and personalization editorial workflows and manage a
team of Search & Personalization content writers in the creation of
concise, precisely optimized content that serves user needs. This
role will focus on the development and management of agile SEO and
personalization content editorial processes while scaling SEO and
personalization content production and speed to market.What You'll
DoAs a Search & Personalization Editor, you will:
- Participate in strategic meetings with business units to ensure
an accurate understanding of their business objective, the
marketplace and target audience as it relates to Search (paid and
organic) and personalization content strategies.
- Manager the editorial process for all search (paid and organic)
and personalization content to ensure user intent, keyword usage,
and incorporation of on-page optimization best practices.
- Identify new content ideation, creation, and optimization
opportunities by leveraging analytics and metrics to measure all
content assets designed for search impact and personalization
efforts.
- Establish and maintain relationships with all management levels
to ensure understanding of project scopes, timelines and budgets. -
Ensure all writers are adhering to those requirements.
- Collaborate with creative, digital and content teams to ensure
all content aligns with marketing designs and all materials are
presented in an effective layout for the business unit.
- Assign search (paid and organic) and personalization
freelance/internal writers and Sentry brand journalists to SEO and
personalization content projects and help to train on search and
personalization best practices.
- Develop and maintain a library of search (paid and organic) and
personalization product development documentation, workflow
documentation, and training documentation.Additionally, you will:
- Develop a testing system in collaboration with the SEO Analyst
and web/personalization teams to ensure the performance of search
and personalization content and measure performance at days from
date of publication.
- Document and benchmark organic performance goals for each asset
while maintaining a regular cadence for content.
- Partner with Search team and digital marketing director on the
development of a SEO content product catalogue.
- Maintain a search and personalization content calendar.
- Manage the process for paid search ad copy and landing pages
with a focus on conversion.
- Perform other job-related duties as assigned from time to
time.What it Takes
- Bachelor's degree or equivalent work experience
(Communications, Marketing, Digital Marketing, SEO or related
field)
- Minimum 5 years related work experience
- Extraordinary written and verbal communications skills,
including editing and proofreading skills
- An understanding of SEO best practices and trends and backend
analytics to inform content direction
- And understanding of evolving content consumption trends
- Empathy, good emotional intelligence, and cultural
sensitivity
- A natural curiosity and passion to make content interesting,
innovative and solve for user needs
- Creative and strategic thinker
- Ability to hold constructive conversations with leaders to
determine the best approach to problem-solving for the
business
- Instinctual collaborator with the ability to manage multiple
projects and build positive relationships with people across the
organization
- Performance driven marketer with a thirst for revenue driven
activities and a focus on increasing the visibility and engagement
of Sentry's TAM (Totally Addressable Marketplace)What You'll
Receive:At Sentry, your total rewards go beyond competitive
compensation. Below are some benefits and perks that you'll
receive.
- Sentry is happy to offer flexibility through a scheduled Hybrid
work model. Monday and Friday work from home if you choose to,
Tuesday through Thursday you'll work in office.
- As a Sentry associate, you will have an in-office workspace and
materials for your home office. In addition to the laptop, you will
receive prior to your start, Sentry will provide equipment for your
home office. -
- Meal Subsidy available for associates who report to an
office.
- 401(K) plan with a dollar for dollar match on your first eight
percent, plus immediate vesting to help strengthen your financial
future.
- Continue your education and career development through Sentry
University (SentryU) and utilize our Tuition Reimbursement
program
- Generous Paid-Time Off plan for you to enjoy time out of the
office as well as Volunteer-Time off
- Group Medical, Dental, Vision, Life insurance, Parental leave,
and our Health and Wellness benefits to encourage a healthy
lifestyle.
- Well-being and Employee Assistance programs
- Sentry Foundation gift matching program to encourage charitable
giving.About Sentry:We take great pride in making Forbes' list of
America's Best Midsize Employers. A lot of different factors go
into that honor, many of which contribute to your job
satisfaction.Our bright future is built on a long track record of
success. We got our start in 1904 and have been helping businesses
succeed and protect their futures ever since. Because of the trust
placed in us, we're one of the largest and financially strongest
mutual insurance companies in the United States. We're rated A+ by
A.M. Best, the industry's leading rating authority.Our headquarters
is in Stevens Point, Wisconsin, with offices located throughout the
United States. From sales to claims, and information technology to
marketing, we enjoy a rewarding and challenging work environment
with opportunities for ongoing professional development and
growth.Get ready to own your future at Sentry. Opportunities
await!Talent Acquisition Specialist
Kasha Dombrowski
Equal Employment OpportunitySentry is an Equal Opportunity
Employer. It is our policy that there be no discrimination in
employment based on race, color, national origin, religion, sex,
disability, age, marital status, or sexual orientation.
Keywords: Sentry, Appleton , Search & Personalization Editor, Advertising , Stevens Point, Wisconsin
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