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Marketing Coordinator

Company: Crane Engineering Sales Inc
Location: Kimberly
Posted on: November 16, 2023

Job Description:

We are a family-oriented Midwest based company in Wisconsin, Minnesota, and Michigan. As a result of our growth, we have a need for a Marketing Coordinator.

The Marketing Coordinator is responsible for coordinating and executing marketing campaigns. Those campaigns include 75% digital marketing (social media, website, email, etc.) and 25% traditional marketing (print, events/trade shows). This person will also assist in the implementation of marketing initiatives and programs.

Our mission is to help customers succeed. To achieve our mission, we've instilled a culture and environment that encourages new ideas, promotes experimentation, and inspires innovation. Crane Engineering team members impact the organization's success and are recognized for creating WOW! customer experiences.

What You Get To Do

Works with the manager, and in collaboration with other departments, executing strategic marketing plans to achieve company goals and objectives.

Creates and publishes a variety of marketing material and media which may include social media content (photo + video), website content, product brochures, sales presentations, and more.

Helps manage and enhance website content including blogs, landing pages, e-books, etc.

Develops and deploys email marketing campaigns.

Maintains a consistent marketing message across all print and electronic communications.

Analyzes insights and data to understand performance of marketing campaigns.

Conducts market and industry research and integrates into current marketing strategy.

Supports field force in responding to sales and marketing requests. Answers internal questions regarding available marketing tools (brochures, presentations, social media, etc.).

Travels to conferences and regional offices and stays up to date with marketing trends and the competition.

Communicates and coordinates with vendors on marketing-related tasks.

Coordinates trade show appearances.

Participates as an active lead for the Crane Engineering Tech Expo, a trade show/conference for our customers, including coordinating exhibitors, technical sessions, keynote speaker, lead collection, and overall event flow.

Purchases and distributes promotional items to sales teams.

Helps manage CRM (Microsoft Dynamics). Works to keep database as clean as possible.

What We Need From You

Associate's or Bachelor's Degree in Marketing, Business, Communications, or related field

Minimum 3 years' experience in marketing or communications

Excellent written and verbal communication skills

Knowledge of traditional and digital marketing, content marketing, and social media marketing

Experience with Microsoft Office (Word, Excel, PowerPoint)

Experience with Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator)

Experience working within HubSpot and/or Microsoft Dynamics is a plus

Excellent project management/organizational skills with the ability to effectively prioritize

High level of personal initiative, attention to detail, energy, and ownership

Ability to work cross-functionally with internal teams as well as interfacing with external customers

Ability to think strategically and creatively

We Are Winning When

Our expectations are that team members demonstrate our Core Values.

Integrity & Respect - Work with the highest ethical standards, interact openly and directly, honor our commitments and value diversity of styles, roles and perspectives.

Teamwork - Actively collaborate with others to solve problems and create opportunities. Devote ourselves to the team's and others' success.

Customer Focus - Make customers the starting point for everything we do. Understanding what they want and expect from us will enable us to earn their loyalty.

Excellence & Innovation - Continuously elevate our expertise and knowledge to strengthen our competitive advantage; and always look for ways to apply breakthrough ideas.

Passion & Energy - Bring passion and energy to our work so that we are energy givers, enabling us to own and pursue objectives in spite of obstacles and adversity.

Fun! - Enjoy what we do and have fun with each other - celebrate a job well done 25% more fun.

Benefits and Team Member Perks

Positivity, cohesiveness and celebrating a job well done!

Competitive compensation and benefits structure within a values-driven culture

Work-life balance; generous paid time off program including paid holidays; ability to participate in Flexible Workplace arrangement

Comprehensive health insurance coverage

401k with generous company match

Intuitive health and wellness program that rewards participation

Community involvement and volunteering opportunities

Career advancement through our Career Tracker program

Continuous learning through our talent learning management system - Crane University

Apply today and join the team!

Crane Engineering is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law. Crane Engineering also participates in E-Verify to verify identity and employment eligibility.


Keywords: Crane Engineering Sales Inc, Appleton , Marketing Coordinator, Advertising , Kimberly, Wisconsin

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