Company: Crane Engineering Sales Inc
Posted on: November 16, 2023
We are a family-oriented Midwest based company in Wisconsin,
Minnesota, and Michigan. As a result of our growth, we have a need
for a Marketing Coordinator.
The Marketing Coordinator is responsible for coordinating and
executing marketing campaigns. Those campaigns include 75% digital
marketing (social media, website, email, etc.) and 25% traditional
marketing (print, events/trade shows). This person will also assist
in the implementation of marketing initiatives and programs.
Our mission is to help customers succeed. To achieve our mission,
we've instilled a culture and environment that encourages new
ideas, promotes experimentation, and inspires innovation. Crane
Engineering team members impact the organization's success and are
recognized for creating WOW! customer experiences.
What You Get To Do
Works with the manager, and in collaboration with other
departments, executing strategic marketing plans to achieve company
goals and objectives.
Creates and publishes a variety of marketing material and media
which may include social media content (photo + video), website
content, product brochures, sales presentations, and more.
Helps manage and enhance website content including blogs, landing
pages, e-books, etc.
Develops and deploys email marketing campaigns.
Maintains a consistent marketing message across all print and
Analyzes insights and data to understand performance of marketing
Conducts market and industry research and integrates into current
Supports field force in responding to sales and marketing requests.
Answers internal questions regarding available marketing tools
(brochures, presentations, social media, etc.).
Travels to conferences and regional offices and stays up to date
with marketing trends and the competition.
Communicates and coordinates with vendors on marketing-related
Coordinates trade show appearances.
Participates as an active lead for the Crane Engineering Tech Expo,
a trade show/conference for our customers, including coordinating
exhibitors, technical sessions, keynote speaker, lead collection,
and overall event flow.
Purchases and distributes promotional items to sales teams.
Helps manage CRM (Microsoft Dynamics). Works to keep database as
clean as possible.
What We Need From You
Associate's or Bachelor's Degree in Marketing, Business,
Communications, or related field
Minimum 3 years' experience in marketing or communications
Excellent written and verbal communication skills
Knowledge of traditional and digital marketing, content marketing,
and social media marketing
Experience with Microsoft Office (Word, Excel, PowerPoint)
Experience with Adobe Creative Suite (Photoshop, Premiere Pro,
Experience working within HubSpot and/or Microsoft Dynamics is a
Excellent project management/organizational skills with the ability
to effectively prioritize
High level of personal initiative, attention to detail, energy, and
Ability to work cross-functionally with internal teams as well as
interfacing with external customers
Ability to think strategically and creatively
We Are Winning When
Our expectations are that team members demonstrate our Core
Integrity & Respect - Work with the highest ethical standards,
interact openly and directly, honor our commitments and value
diversity of styles, roles and perspectives.
Teamwork - Actively collaborate with others to solve problems and
create opportunities. Devote ourselves to the team's and others'
Customer Focus - Make customers the starting point for everything
we do. Understanding what they want and expect from us will enable
us to earn their loyalty.
Excellence & Innovation - Continuously elevate our expertise and
knowledge to strengthen our competitive advantage; and always look
for ways to apply breakthrough ideas.
Passion & Energy - Bring passion and energy to our work so that we
are energy givers, enabling us to own and pursue objectives in
spite of obstacles and adversity.
Fun! - Enjoy what we do and have fun with each other - celebrate a
job well done 25% more fun.
Benefits and Team Member Perks
Positivity, cohesiveness and celebrating a job well done!
Competitive compensation and benefits structure within a
Work-life balance; generous paid time off program including paid
holidays; ability to participate in Flexible Workplace
Comprehensive health insurance coverage
401k with generous company match
Intuitive health and wellness program that rewards
Community involvement and volunteering opportunities
Career advancement through our Career Tracker program
Continuous learning through our talent learning management system -
Apply today and join the team!
Crane Engineering is an equal opportunity and affirmative action
employer. Qualified applicants will receive consideration for
employment without regard to their race, color, religion, national
origin, sex, protected veteran status, disability, or any other
characteristic protected by law. Crane Engineering also
participates in E-Verify to verify identity and employment
Keywords: Crane Engineering Sales Inc, Appleton , Marketing Coordinator, Advertising , Kimberly, Wisconsin
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