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Marketing & Channel Manager

Company: ITW
Location: Appleton
Posted on: January 7, 2022

Job Description:

Company Description

Miller - is about building things that matter. We lead the welding industry in building advanced, solution-focused products and meeting crucial needs for welding safety and health.

We're about the partnership and the work. Our products are designed with our users for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, "The Power of Blue -," is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world's largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Job Description


This position will develop and drive channel strategy to connect end-users to the value that can be experienced with the divisions new and existing products. This role will play a key part in targeting opportunities for the division by driving demand generation in more fragmented markets while targeting fleet opportunities in larger accounts. They will be developing channel-specific marketing strategies/plans, integrated campaigns, and managing communications with our internal channel sales team and partners. The expectations of the B2B customer are changing rapidly and we're looking for a driven leader who's ready to push the envelope and try new things to drive customer engagement to new heights!

Essential Functions

  • Leads a team of marketing specialists to develop and execute account-based marketing strategies and channel marketing strategies to support growth initiatives
  • Highly collaborative role requiring tight cooperation with product category teams, product design, sales and other functional team members - leading through teamwork and influence!
  • Engage and work with channel partners, sales and internal teams to drive consistent, high-quality engagement for the customer across all channels
  • Develop and support global Go to Market & launch planning activities in conjunction with product teams.
  • Collaborate with the global teams to understand in-market strategies and ensure global alignment on marketing communication across multiple touchpoints.
  • Analyze market data, trends, consumer preferences, and competitor behavior to optimize channel marketing strategies
  • Effectively communicate marketing initiatives to internal and external audiences
  • Work closely with sales team to provide support, training and target accounts
  • Leads and/or oversees day to day management and execution of marketing activities including developing creative briefs, marketing plans, and product category marketing strategies
  • Manage day-to-day planning and execution of marketing assets, including launch campaigns, packaging, online content, copy, print and social media assets

    • Bachelor's degree in Marketing, Business, or related field required
    • MBA preferred
    • 5-7 years of experience in a similar role or related work experience
    • Ability to manage indirect team members to achieve overall project goals to be successful in matrixed organization.
    • Experience developing marketing campaigns from scratch concept including positioning framework, audience identification, media strategy and launch roadmaps.
    • Deadline-driven - is comfortable managing multiple projects simultaneously in a fast-paced work environment
    • Self-motivated - proven track record of working well independently and as part of a team
    • Excellent communicator, writer, and critical thinker
    • Experience with Marketo or other equivalent Marketing Automation platforms, Microsoft Dynamics or other equivalent CRM platforms preferred
    • Proven ability to understand business opportunities and translate them into high-impact marketing programs and tactics.
    • Demonstrated knowledge of marketing metrics and funnel analytics used to optimize existing campaigns and advise best strategies to drive demand.
    • Plans and carries out responsibilities with minimal direction
      Additional Information

      All your information will be kept confidential according to EEO guidelines.

Keywords: ITW, Appleton , Marketing & Channel Manager, Advertising , Appleton, Wisconsin

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